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About the Position

We are looking for a versatile and analytically-minded CRM & Data Specialist to manage and optimize our CRM platform (HubSpot), and to support digital, IT, and Customer Experience (CX) initiatives. This role is crucial for ensuring a smooth customer journey, efficient conversion workflows, and a data-driven marketing approach.

Approximately 70% of the position is dedicated to managing HubSpot CRM, with the remaining time spent supporting digital tools, customer experience, and analytical initiatives.

Key Responsibilities

CRM Management (HubSpot) – 70%

• Manage and maintain HubSpot across different teams and activities, aligned with business processes.
• Define and implement nurturing strategies to engage leads and customers throughout their entire customer journey.
• Set up and manage email campaigns: segmentation, personalization, A/B testing, and performance analysis.
• Design, optimize, and monitor workflows and pipelines for lead management, conversion, and aftersales.
• Manage HubSpot integrations with other digital tools (website, marketing tools, etc.).
• Structure and further develop the data model within the CRM (custom properties, objects, pipelines, etc.) for consistency, scalability, and relevance.
• Ensure data quality (cleaning, deduplication) and compliance with data protection standards (e.g., GDPR).

Digital & IT Solutions

• Act as a business specialist for the evaluation, implementation, and maintenance of digital tools and IT solutions.
• Collaborate with cross-functional teams to improve processes, operational efficiency, and digital platforms.
• Manage tools and platforms used by teams (e.g., website CMS, marketing tools, internal tools, etc.).

Customer Experience (CX)

• Manage NPS surveys and corresponding dashboards and reporting.
• Monitor survey performance to ensure reliable and representative customer feedback.
• Develop new methods to collect customer insights, both qualitative and quantitative.
• Analyze customer feedback to identify friction points, unmet needs, and improvement opportunities.
• Collaborate with relevant teams to prioritize and implement CX improvements based on data.

Data Analytics

• Define and manage tracking and analytics methods on digital platforms.
• Ensure accurate collection of behavioral and engagement data to support business decisions.
• Collaborate with internal teams to determine KPIs and reporting requirements.
• Use data to refine customer segmentation, enrich profiles, and measure campaign effectiveness.
• Contribute to a 360° customer view by integrating data into CRM and BI tools.

Required Skills

• Proven experience with HubSpot CRM (certifications are a plus).
• Thorough knowledge of marketing automation, segmentation, and workflow design.
• Hands-on experience with email marketing (content, design, A/B testing, analysis).
• Knowledge of customer journeys and marketing lifecycle.
• Excellent organizational and project management skills.
• Comfortable in a dynamic environment with cross-team interactions.

Desired Skills

• Analytically minded, with experience in data analysis and reporting tools.
• Experience with digital tools (e.g., Medallia, Trustpilot, CMS, etc.).
• Knowledge of API integrations and/or participation in CRM migration projects.
• Understanding of UX/CX principles.
• Good knowledge of GDPR and data protection.

Personal Qualities

• Versatile and flexible — able to take on multiple roles and contribute to diverse projects.
• Data-driven, accurate, and detail-oriented.
• Strong communication skills — able to translate technical capabilities into business value.
• Proactive, independent, and solution-oriented.
• Innovative and willing to challenge the status quo.

About My Way & Audi Approved :plus

My Way & Audi Approved :plus are brands of the D’Ieteren Group, specialized in the sale of used vehicles and leasing solutions for professionals. Thanks to our extensive network in Belgium and our commitment to quality, we guide our customers at every step of their mobility journey with personalized solutions and excellent service.