STIB is continuing the evolution of its CRM environment centered on Salesforce Marketing Cloud. In this context, it is looking for a Marketing Cloud Technical Developer to take over maintenance and ensure the continuous development of the platform.

Mission objectives:

Ensure the stability, scalability, and performance of digital marketing campaigns, while developing new customer journeys, optimizing data processing, and ensuring integration with the Salesforce ecosystem.

Main responsibilities:

• Evolutionary and corrective maintenance of the Marketing Cloud platform.
• Design, development, and implementation of personalized customer journeys.
• Creation of queries, scripts, dynamic components, and complex automations.
• Continuous optimization of campaigns based on performance and user feedback.
• Active participation in the integration and reliability of data flows with other components of the Salesforce ecosystem.

The consultant will work in a multidisciplinary team, with collaborative working methods and a strong focus on quality, performance, and customer experience.

Expected soft skills:

Teamwork: strong collaboration with CRM and Marketing teams.
Adaptability: able to quickly integrate into a structured and constantly evolving environment.
Technical curiosity: proactive, autonomous in exploring new solutions and best practices.
Rigor: clean, documented code, focused on performance and maintainability.

Essential technical skills:

Salesforce Marketing Cloud: perfect command of Email Studio, Automation Studio, Journey Builder, Contact Builder, Cloud Pages.
Advanced SQL: management and manipulation of complex Data Extensions.
Front-end development: HTML, CSS for responsive and dynamic emails.
AMPscript: scripting in emails, pages, and journeys.
JavaScript: for Cloud Pages and custom processing.
Python: for scripts in automations, data processing, integrations, or API.

• Salesforce Marketing Cloud

• Excellent command of the platform (Email Studio, Journey Builder, Automation Studio, Cloud Pages).

• Advanced mastery of SQL, AMPscript, and SSJS for campaign personalization and automation.
• Experience with MC Connect and management of Synchronized Data Extensions.

• Knowledge of Mobile SDK for integration with mobile applications (Android/iOS).

• Salesforce Sales Cloud

• Good knowledge of standard and custom objects.

• Ability to manage flows, triggers, and data integration via API or batch.

• Front-End Development (Email)

• Very good command of HTML/CSS for developing responsive emails.

• Awareness of multi-client rendering constraints and optimizations (Dark Mode, compatibility).

Additional expected knowledge:

• Good understanding of Salesforce Core, especially data exchanges between systems.
• Experience in using and optimizing Automation Studio and Journey Builder.
• Good management of Marketing Cloud APIs for external data integration.

Tasks to be performed in more detail:

• Define technical specifications based on business requirements.
• Develop technical modules and implement user stories.
• Design and implement complex journeys in Journey Builder (SQL, targeting, triggers).
• Create and optimize HTML/CSS email templates compatible with all clients, including Dark Mode.
• Integrate new data sources into Sales Cloud (Digital Ticket, unit ticket).
• Implement new consent models (opt-in / opt-out), compliant with GDPR.
• Participate in the implementation of mobile double opt-in via the Marketing Cloud SDK (Floya application).
• Audit and improve synchronization between Sales Cloud and Marketing Cloud.
• Develop and execute unit and integration tests.
• Support E2E, SIT, and UAT testing.
• Manage deployments and release management.
• Fix anomalies detected during test campaigns.
• Write technical documentation related to developments.

Additional information:

The mission may be renewed for a maximum duration (including the initial period) of: 880 working days.