Who are we?

The National Lottery celebrated its 90th anniversary in 2024 and is more connected than ever with Belgians!

With a turnover of 1.533 billion euros, the National Lottery has achieved sustainable and responsible growth of an average of 2.7% per year since 2014. This growth rate proves that the National Lottery opts for sustainable growth within a gambling market that continues to grow strongly. As a reminder: the National Lottery accounts for only 4% of the total turnover of the gambling sector.

And yet, the National Lottery has never been so close to the Belgians. For the first time in the history of the National Lottery, 318.9 million game moments were registered in 2024. This demonstrates the enthusiasm of Belgians for “their” lottery.

True to its DNA and its mission, the National Lottery has never supported as many good causes or initiatives as in 2024. That support went to social, cultural, and sports projects throughout Belgium. In total, we supported 1,884 projects, confirming our essential role in society.

Even in our evolving digital society, Belgians feel more connected than ever with the National Lottery. The National Lottery app has been downloaded more than 2.46 million times in total.

The National Lottery always prioritizes a responsible and transparent gaming environment. 99% of our players did not reach any of the imposed limits (deposit limit, loss, number of games, etc.) in the past year.

Thanks to its players, the National Lottery has already returned 345 million euros to Belgian society in 2024. As every year, the total amount of support that the National Lottery has provided to good causes and other initiatives will be announced later this year.

“The National Lottery, it’s so much more than playing!”

What are we looking for?

For the National Lottery, we are looking for an IT professional with experience in configuring Microsoft Customer Insights within a retail environment.

The Analyst/Configurator/Expert is responsible for the technical setup and configuration of the Customer Insights solution in various environments (DEV/TST/ACC/PRD). You play a key role in connecting customer data with marketing communication and ensuring that our retail partners can optimally use segmentation and personalization.

• Installation and configuration of Microsoft Customer Insights in retail environments (DEV/TST/ACC/PRD).

• Setting up push notification channels for Android and iOS versions of the App for Retailer.

• Configuring segmentation capabilities based on POS contact data, so Retail Communication can communicate in a targeted way.

• Setting up security roles and app registrations to securely expose segmentation data via the Dataverse API.

This position requires:

• Experience with Microsoft Customer Insights and Dynamics 365 CRM

• Knowledge of retail processes and customer data integration

• Technical insight into Power platform customizations